M.A.D: Marketing & Advertising, Decoded
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Meet King Cobra and his(s) Naagin
How Mikhel Rajani and his gang is spicing up the condiment market with the Naagin brand of hot sauces
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"You need to sit behind the wheel to enjoy a Lamborghini"
Sharad Agarwal, head of Lamborghini India, on drivable luxury, use of 'Lamborgini' in Punjabi songs, and why the ex-showroom price is not the real price of the car
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Turning men into gentlemen: How The Man Company is breaking masculinity stereotypes
Hitesh Dhingra's The Man Company played a gentleman's game, shunned toxic masculinity and disrupted the men's grooming segment
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Thumbs up or down?
Soft drink brand Thums Up is bringing in real-life sports heroes for its latest campaign. With colas losing fizz globally, can these athletes help the brand keep its thunder intact in India?
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Can Urban Company enter the loo?
The home services marketplace unicorn is trying to enter the bathroom with professional cleaners. Can it find takers?
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What a beauty! How Mamaearth ambushed Purplle
Mamaearth grabbed more eyeballs with Sara Ali Khan even though the actor was first roped in by beauty platform Purplle
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From invisible to visible: How Durex became the second biggest condom brand in India by value
With new products and wacky campaigns, the brand has managed to make condoms a pull rather than a push product
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Brands incentivise Covid-19 vaccination: Shot in the arm or short-sighted?
Brands are doling out offers to cash in on the inoculation drive in India. It is good to remember, however, that the customer is not a moron
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Does Tata Tea's Jaago Re need a wake-up call?
Into the thirteenth year, has the popular social campaign outlived its shelf life, or can it still be relevant with the emotional connect of its messaging?
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Vedantu does a Domino's. Can it deliver?
With actor Aamir Khan as brand ambassador, the edtech startup guarantees academic results or money back, akin Domino's '30 Minutes or Free' pizza delivery strategy. Could this be Vedantu's silver bullet?
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Levi's ropes in Deepika Padukone as global brand ambassador
Bollywood actor to help the American denim maker widen its appeal among women